Brown-Forman Festival Zone
Customer: Brown-Forman
Display dimensions: 10000 x 4000 x 3000 mm
Construction material:
Wood; Glass; Acid-resistant steel
Wood; Glass; Acid-resistant steel
Functionality:
Event POS consisting of two parts, with a bar area for cocktails and a space for masterclass activations.
Event POS consisting of two parts, with a bar area for cocktails and a space for masterclass activations.
Information about the campaign:
We invited visitors to the Whisky Festival on a journey through the world of premium brands from the client's portfolio, presenting them with over 200 flavour notes hidden in the transparent displays. We created an area consisting of separate sections: dedicated to the Woodford Reserve brand and Scottish brands. We furnished it with elements such as a screen in the shape of a map of Scotland, an instaspot in the form of a scaled-down cask and other premium display stands that emphasised the character of the brand. We showed how the senses are awakened!
We invited visitors to the Whisky Festival on a journey through the world of premium brands from the client's portfolio, presenting them with over 200 flavour notes hidden in the transparent displays. We created an area consisting of separate sections: dedicated to the Woodford Reserve brand and Scottish brands. We furnished it with elements such as a screen in the shape of a map of Scotland, an instaspot in the form of a scaled-down cask and other premium display stands that emphasised the character of the brand. We showed how the senses are awakened!
