Glorifier
MUMM ICE
Customer: Wyborowa Pernod Ricard
Display dimensions: 300 x 450 mm
Construction material:
lacquered MDF; Glass; PMMA
lacquered MDF; Glass; PMMA
Functionality:
Creative display, made in the form of a "snowball".
Creative display, made in the form of a "snowball".
Information about the campaign:
The campaign was designed to emphasise the "icy" nature of the G.H.Mumm Ice Xtra variant - so we developed and produced glass spheres with a translucent interior, in which we placed an installation that puts artificial snow in a swirl, catching consumers' attention and accentuating the fresh, "chilled" and dynamic character of the product. You just want to shake it!
The campaign was designed to emphasise the "icy" nature of the G.H.Mumm Ice Xtra variant - so we developed and produced glass spheres with a translucent interior, in which we placed an installation that puts artificial snow in a swirl, catching consumers' attention and accentuating the fresh, "chilled" and dynamic character of the product. You just want to shake it!
